The Federal Government has announced access to the $618 million Investment in Digital and Creative Enterprises Programme (iDICE) to support Nigeria’s Oscar campaign.
Speaking at a meeting with the Mai Martaba film team, led by the Minister of Arts, Culture, Tourism, and Creative Economy, Barrister Hannatu Musawa, at the Presidential Villa on Thursday, Vice President Kashim Shettima emphasized the importance of using the creative industry to promote cultural diversity and national unity.
“We will ensure the kaleidoscope that represents all the colors in our nation is carried along. Let’s fuse into one and support this project. There is more that binds us than divides us,” Shettima said.
He tasked the Minister to lead efforts in mobilizing resources and expressed optimism about Nigeria’s future on the global stage, saying, “By the end of the century, Nigeria will be the most populous nation on earth. There is beauty in numbers. I want to reiterate my support for us to get the Oscars.”
Mai Martaba, directed by Prince Daniel, has been selected as Nigeria’s entry for the 2025 Academy Awards in the Best International Feature Film category. The film examines themes of power, love, and female leadership in an ancient African kingdom.
Barrister Musawa mentioned ongoing efforts to improve the creative sector, including international co-production agreements with South Korea, the UK, Japan, China, and France.
“We’re working with investors to build the creative industry. We hope to establish a media city that supports nine creative sectors,” Musawa said.
She pointed out funding challenges and identified the iDICE project as essential for building infrastructure to support quality productions.
Prince Daniel highlighted the creative industry’s economic potential, citing its growing contribution to GDP and its role in job creation.
“Broadcasting contributes 12.3% to GDP. The creative industry is growing rapidly, creating jobs and empowering youths. Federal government support is crucial for Oscar campaigns due to the significant costs and diplomatic efforts involved,” he said.
Stephanie Linus, Chairperson of the Nigerian Official Selection Committee (NOSC) for the Oscars, emphasized the importance of the campaign in advancing Nigeria’s position in global cinema.
“The Oscars represent the biggest platform for celebrating cinema. It’s time for Nigeria to secure its place on the global stage,” Linus said.
