Meta has rolled out an AI-powered voice translation feature for Reels, allowing creators to communicate with audiences in other languages without re-recording their content.
The tool, which dubs and lip-syncs creators’ voices into different languages, aims to help them grow international followings. “With Meta AI translations, you can speak to viewers in their own language, opening up your content to new audiences,” the company said.
At launch, it supports English–Spanish and Spanish–English translations. It is available to Facebook creators with at least 1,000 followers and to all public Instagram accounts.
Meta said creators can activate the feature by clicking “Translate your voice with Meta AI” before posting a Reel. They can enable or disable lip-syncing, preview the clip, and remove translations if needed, while viewers automatically watch Reels in their preferred language.
The company noted that the feature works best with face-to-camera videos with clear sound and minimal background noise.
Creators on Facebook can also upload up to 20 dubbed audio tracks through Meta Business Suite’s “Closed Captions and Translations” menu to reach audiences beyond English and Spanish.
“We believe there are lots of amazing creators who have potential audiences that don’t speak the same language,” said Instagram head Adam Mosseri. “If we can help you bridge cultural and linguistic gaps, we can help you grow.”