The Federal Government has launched the “Hire from Nigeria” Campaign to position the country as a preferred global destination for skilled talent and digitally delivered services.
The Minister of Information and National Orientation, Mohammed Idris, said this on Monday at the official launch of the campaign in Abuja.
Idris said the initiative would place Nigeria’s human capital at the centre of the country’s engagement with the global economy.
“Today is an important step in Nigeria’s efforts to position one of our greatest national assets, our people, at the centre of our economic engagement with the world,” he said.
He said Nigeria was well positioned to compete globally, given its youthful population, growing pool of professionals and expanding digital capabilities.
“The future of Nigeria’s economy will increasingly be driven by the talent, creativity, skills and productivity of our people.
“Nigeria is ready to compete on the global stage. Nigerian talent is ready to work. And the world should look to Nigeria,” Idris said.
According to him, the campaign is a public-private initiative involving the Ministries of Industry, Trade and Investment and Education, NATEP, iDICE and private-sector partners.
He said the initiative aligned with President Bola Tinubu’s Renewed Hope Agenda and the Federal Government’s target of creating one million export-linked jobs.
“A young Nigerian does not have to leave the country to participate in the global economy.
“With the right skills, infrastructure, professional standards, and access to markets, Nigerians can live and work and earn here at home, while providing valuable services to clients and employers worldwide,” he said.
The Minister of Education, Dr. Maruf Tunji Alausa, said his ministry was strengthening the country’s talent pipeline through curriculum reforms, technical and vocational education, digital skills development and industry-focused training.
“The Ministry of Education commitment is wherever in the world, whoever in the world wants to hire, we want Nigerians to be trained, certified, and ready for the hire,” Alausa said.
The Minister of Industry, Trade and Investment, Dr. Jumoke Oduwole, described the campaign as “much more than a communications campaign,” saying it was a national economic proposition.
Oduwole said the initiative would help translate Nigeria’s demographic strength into jobs, exports and investment.
Earlier, the Senior Special Assistant on Strategic Communications and NATEP, Mrs Olajumoke Dan-Okayi, said the campaign would address barriers limiting talented Nigerians’ access to international opportunities.
“It’s not the talent, it’s not the ambition. It’s discoverability, trust and global access,” she said.
The founder and President of Tech4Dev, Mr Joel Ogunsola, said the campaign would connect Nigeria’s talent pool with growing international demand.
“Nigeria has the talent, the world has the demand. Our job is to bring the two together,” Ogunsola said.
The campaign is expected to connect Nigerian professionals, service providers and businesses with global employers, outsourcing companies, investors and international markets.
