As the world observes the 2025 World Radio Day, the enduring relevance of radio as a medium of communication remains evident, particularly in Africa’s rural areas. Despite the rising dominance of on-demand digital content, radio persists as an accessible and trusted source of political news and entertainment. For many households in Nigeria, including Kano State, the choice between costly mobile internet and free radio content keeps the medium alive and thriving.
In Kano, radio maintains its unique role in the political ecosystem. Recently, the Sahel Centre for Information, Media, and Development Research (SCIMDER) conducted a study on radio listenership trends in Kano State, revealing that 51% of respondents actively tune in to radio for information and entertainment. The findings highlight radio’s deep penetration, with urban dwellers leading in consumption and young people forming a significant portion of the audience.
However, beyond entertainment and news, radio in Kano has a peculiar influence on the political sphere, driven by the activities of the Sojojin Baka — a group of self-appointed town criers and praise singers. These individuals, often regular guests on local radio stations, use their platforms to either commend politicians or present grievances on behalf of communities. With their ability to articulate issues and command public attention, Sojojin Baka have become powerful intermediaries in Kano’s political landscape, shaping narratives and influencing public opinion.
Interestingly, many Sojojin Baka have turned this into a full-time profession, earning significant rewards from politicians who rely on them to boost their image. Some have even amassed considerable wealth, highlighting how much value Kano politicians place on this informal yet influential group.
However, this reliance on Sojojin Baka comes with challenges. Instances of unguarded or false allegations made by some of these individuals have occasionally led to litigation, underscoring the need for responsible and issue-based engagements on air. While Sojojin Baka add a unique flavor to Kano politics, there is a growing need for politicians to prioritize direct engagement with the electorate. Periodic visits, direct communication, and a focus on addressing pressing issues like education, healthcare, and agriculture could bridge the gap between the people and their leaders.
As democracy in Nigeria matures, the role of radio as a platform for civic engagement remains vital. It offers an avenue not only for the Sojojin Baka but also for politicians and the electorate to interact and collaborate in the pursuit of a better society. On this World Radio Day, we celebrate the medium’s enduring legacy and its significant contribution to shaping Kano’s vibrant political landscape.
Let us remember that democracy is a government by the people, for the people. The focus should always remain on fulfilling campaign promises and fostering development for the benefit of all.
Buhari Abba, a Kano-based journalist, wrote this piece from Kano, Nigeria.
