Usman Bello Balarabe, an associate member of the Nigerian Institute of Public Relations (NIPR), has announced the launch of Legend Media Consultancy Services (LEMECS Nigeria), a media firm registered with the Corporate Affairs Commission (CAC).
The initiative, which began informally during Balarabe’s time at university, has developed into a fully registered consultancy.
“Today, I am so excited to finally say out loud that one of my longest-held dreams is now a reality,” Balarabe said in a statement. “What began as an idea during my university days has grown into Legend Media Consultancy Services – LEMECS Nigeria, a fully registered media consultancy firm ready to make its mark.”
Reflecting on the journey, he said, “It all started unofficially—just me, a laptop, and a passion for media innovation. Back then, I never imagined it would become something bigger. But by the time I graduated, I had already worked with individuals and organizations, turning their visions into reality through smart media strategies.”
Balarabe noted that becoming an associate member of NIPR in 2022 helped him grow professionally. “That gave me the professional foundation to take things further,” he said. “It opened doors of opportunity for me, like working with campaign teams during the 2023 elections, where I handled media strategy and PR for some political players in Kano State.”
LEMECS operates under three units: LEMECS Partnerships, which focuses on collaborations with brands and institutions; LEMECS Academy, which provides training for aspiring journalists and media professionals; and LEMECS Community Project, which supports media-related community initiatives.
“Truly, one of the things I am most proud of is our LEMECS Academy, where we connect young journalists with industry experts to help them sharpen their skills and stay ahead in a fast-changing media world,” Balarabe said. “It is actually our way of giving back and ensuring that the future of African media is in good hands.”
Balarabe added that the firm plans to engage more broadly in media development across the continent. “We are here to make an impact, and we are just getting started,” he said. “Looking forward to collaborating with you on this project.”
