Indomie has organized a three-day Eid celebration in Kano tagged “Indomie Sallah Experience – Bikin Sallar Indomie”, attracting thousands of residents who came out to celebrate the festive season in an atmosphere filled with entertainment, music, and community engagement.
The event, held at the Ado Bayero Mall Event Arena between Friday, May 29 and Sunday, May 31, 2026, featured popular Hausa musicians from the Kannywood entertainment industry, alongside various recreational activities and prize giveaways for participants.
Residents from across Kano State and other northern states attended the celebration in large numbers, with the venue filled to capacity throughout the three-day event.
Among the performers who entertained the crowd were Ado Gwanja, Umar M. Sharif, Fati Nijar, Bilal Villa, and other well-known northern Nigerian artists, who delivered lively performances that energized the audience.
In addition to musical performances, the organizers also staged various games and competitions, allowing children, youths, women, and adults to participate and win prizes. The activities were designed to promote excitement and enhance the overall Eid celebration experience.
Speaking at the event, the Kano Marketing Manager of Indomie, Abdussalam Mustapha, said the initiative was aimed at celebrating Eid with customers and strengthening brand-community relations.
“We organized this event to celebrate Eid with our customers and the communities that continue to support our brand. The event ran from Friday to Sunday, and we are delighted by the massive turnout and warm reception from participants. Our aim is to continue strengthening our relationship with customers while providing entertaining and joyful experiences, especially during festive seasons like this,” he said.
Also speaking, the Assistant Brand Manager, Abdurrashid Jamiu, noted that the celebration reflects the company’s commitment to engaging consumers across the region in a cultural relivant manner and to promote the brands consumers success.
Participants at the event commended the organizers for putting together a well-structured celebration. One attendee said the event was well organized and offered a chance to watch favourite musicians perform live, adding excitement to the Eid festivities.
Another participant, who attended with family members, said the event catered to both children and adults, with several prizes distributed, and expressed appreciation to Indomie for the initiative.
A third participant described the celebration as a platform that brought people from different backgrounds together in a joyful atmosphere.
Overall, participants praised Indomie for the successful execution of the three-day Eid celebration, noting that such initiatives help strengthen community bonds while providing meaningful entertainment for the public.
