In celebration of the 2024 World Micro-, Small, and Medium-sized Enterprises (MSME) Day, the Women Online Vendors Association (WOVA) organized a hangout for its members on Thursday in Kano.
The event aimed to foster unity, interaction, and discussion on the development, challenges, and future direction of the organization.
WOVA Chairperson Ayat Uba Adamu highlighted the significance of the hangout. “This event is not just about gathering; it’s about strengthening our community and addressing the issues that matter most to us,” she stated. “By coming together, we can find solutions and pave the way forward for our businesses.”
During the event, WOVA Secretary Mrs. Sakina Yazid urged members to ensure timely payment of monthly dues and emphasized the importance of personal branding and effective content creation on social media platforms.
“Your online presence is your storefront,” Yazid said. “Make it attractive and engaging to draw more customers.”
Legal Adviser Barr. Amina Uba Adamu discussed the importance of business ethics and respecting customer decisions. She also provided tips on avoiding scammers posing as customers.
“Integrity is key in business,” she noted. “And we must always be vigilant to protect ourselves from fraudulent activities.”
The United Nations General Assembly has designated June 27 as MSME Day. This year’s theme is “Leveraging Power and Resilience of Micro-, Small and Medium-sized Enterprises (MSMEs) to Accelerate Sustainable Development and Eradicate Poverty in Times of Multiple Crises.”
