Meta Platforms has introduced new subscription models across Facebook, Instagram and WhatsApp as part of efforts to expand its revenue sources beyond advertising.
The company said the new “Plus” subscription tiers would provide users with premium features such as profile customisation, enhanced reactions, Story analytics and other engagement tools across its platforms.
Under the new pricing structure, Instagram Plus, Facebook Plus and WhatsApp Plus subscriptions will cost between $2.99 and $3.99 monthly, depending on the platform.
Speaking on the rollout, Meta’s Head of Product, Naomi Gleit, said the company plans to introduce more premium features in the future.
“More fun features will be added in the future,” Gleit said.
She explained that the subscriptions are targeted mainly at creators, highly engaged users and subscribers seeking additional functionalities.
Meta also disclosed plans to test professional subscription packages for creators and businesses, as well as AI-powered offerings for general users under a broader ecosystem branded “Meta One.”
According to the company, two artificial intelligence subscription plans priced at $7.99 and $19.99 monthly would offer stronger computing power, advanced reasoning capabilities and improved image and video generation tools.
The AI subscription testing is expected to begin next month in selected markets, including Singapore, Guatemala and Bolivia.
Meta noted that the new services would not replace Meta Verified, its existing paid verification service that offers identity authentication, account protection and customer support.
The company added that Instagram Plus subscribers would enjoy features such as Story rewatch insights, expanded audience controls, extended Story visibility, enhanced discovery tools, animated reactions and personalised profile styling.
WhatsApp Plus users, on the other hand, will gain access to custom themes, personalised ringtones, advanced chat pinning and premium sticker packs.
The rollout marks Meta’s latest move toward subscription-based services amid growing competition in the global technology industry.
